Become visible on AI
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GAIO, or Generative AI Optimization, is an emerging field focused on optimizing websites so they are recognized, indexed, and referenced by generative AI agents (such as ChatGPT, Perplexity, or Bard).

Unlike traditional SEO, GAIO takes into account the unique algorithms and logic of these AI systems to enhance brand visibility and authority in AI-generated responses.

These three terms essentially refer to the same concept. Here’s the breakdown of each acronym:

‍AIO (AI Optimization): Encompasses all optimizations for AI technologies, including AI-based search engines and voice assistant systems.

‍GAIO (Generative AI Optimization): Focuses specifically on generative AI tools, such as LLMs (Large Language Models) that produce content from textual data.

‍GEN (Generative Engine Optimization): Sometimes used to describe strategies aimed at improving visibility on integrated generative engines (like Google SGE).

AI agents have become a key source of information for users, sometimes replacing traditional search engines.

Optimizing your site for these tools ensures that your brand or products appear in their responses, thereby increasing visibility, brand awareness, and business opportunities.

To be recognized and cited by AI agents, your site must meet a number of criteria. For instance, it should be accessible and well-structured, incorporate structured data, demonstrate a certain level of authority, and contain optimized content.

Check whether your site meets these criteria with our free online analysis tool.

GAIO goes beyond traditional SEO by focusing on generative search engines, natural language, and data structure.

Moreover, instead of simply ranking pages, it synthesizes answers from multiple sources. AI tools favor content designed to address specific questions. Schemas and metadata are even more critical for GAIO than they are for SEO.

GAIO and traditional SEO are complementary. An effective strategy incorporates both the fundamental principles of SEO (speed, keywords, backlinks) and AI-specific optimizations (structured data, conversational content, etc.). Both approaches mutually reinforce your site’s visibility.

Being visible on AI agents such as ChatGPT or Perplexity offers several advantages:

‍Prime Positioning: You’ll appear in these tools’ direct recommendations.

‍Increased Trust: Users tend to trust AI-generated responses.

‍Higher Traffic: Links provided in the answers direct qualified visitors to your site.

‍Competitive Advantage: Most brands aren’t yet optimized for these tools, providing a unique opportunity to stand out.

You can use our AIO Checker to analyze your site in just a few seconds. It evaluates criteria such as accessibility, data structuring, content quality, and more. You’ll get an overall score (BR Index) and personalized recommendations to improve your site.

To advertise on AI agents like ChatGPT or Perplexity, you need a comprehensive approach:

‍Setup and launch campaigns on these platforms (e.g., ChatGPT or Perplexity), with the help of our expert team if needed.

‍Preliminary GAIO optimization: Make sure your site is well-optimized for AI, as this will boost the relevance of your ads.

We offer dedicated and personalized services to help you set up and optimize your advertising campaigns on these platforms.