We often come across several acronyms such as GEO (Generative Engine Optimization), GAIO (Generative Artificial Intelligence Optimization), or SGEO (Search AI Optimization). But what are the differences between them? And what are the objectives of these optimization techniques?
The Importance of Optimization for Generative AI Agents
The rise of LLMs (Large Language Models) such as ChatGPT, Claude, or Perplexity has transformed how users access information. Unlike traditional search engines that display lists of links, generative engines produce complete responses based on available content. This shift raises a crucial question for web content creators: how can a website be optimized to be indexed, cited, and recommended by these generative AI agents?
Terms such as GEO (Generative Engine Optimization), GAIO (Generative Artificial Intelligence Optimization), and SGEO (Search AI Optimization) have emerged to describe strategies aimed at improving the visibility of websites in this ecosystem. While these terms have some nuances, they share a common goal: making content relevant and recommended by generative AI.
GEO, GAIO, SGEO: Different Terms for a Common Strategy
Definitions of the Concepts
GEO (Generative Engine Optimization): Content optimization to ensure it is well-indexed and cited by generative engines using LLMs, such as ChatGPT or Claude.
GAIO (Generative Artificial Intelligence Optimization): A broader approach that includes practices aimed at optimizing the use of generative AI in content creation and dissemination.
SGEO (Search AI Optimization): A strategy focused on optimizing content for AI-driven searches, emphasizing alignment with the functioning of LLMs.
A Shared Objective
Despite their different names, these strategies pursue the same goal: maximizing content relevance and authority so that it is utilized by generative AI. Whether it’s GEO, GAIO, or SGEO, the idea is to be visible not only to traditional search engines but also to AI systems that generate comprehensive responses.
Why Are There Multiple Terms for the Same Concept?
Evolution of Practices and Influence of Web Actors
Origins of the Terms: Each term emerged in different contexts.
GEO is frequently used on technical SEO blogs.
GAIO is often associated with articles on AI innovation and generative optimization.
SGEO is increasingly present in discussions about the future of AI-driven searches.
“The Rise of GAIO for Generative SEO” on the Perplexity AI platform.
The term SGEO is more commonly cited in academic forums and during tech conferences.
A Marketing Differentiation Attempt
Some experts use these terms to position themselves in a specific market or stand out in their publications.
Events and white papers play a role in spreading and popularizing these terms.
Key Optimization Strategies for Being Cited by Generative AI
Implementing a well-defined strategy is essential to optimize your site’s ability to be identified, indexed, and recommended by AI. Here are some key recommendations:
Create structured content for LLMs by using JSON-LD, FAQ schemas, and structured data to make the content more readable.
Develop glossaries, FAQs, and clear answers to common questions to improve the understanding of AI models.
Adopt an E-E-A-T approach for GEO/GAIO/SGEO by highlighting experience and expertise: reference reliable sources, display author signatures, and include update dates.
Include case studies and authority demonstrations to strengthen the credibility of the content.
Optimize SEO and backlinks by aiming to be mentioned on reputable sites such as Wikipedia, Medium, or ResearchGate.
Publish guest articles on specialized blogs and forums to increase visibility.
Success Story and Useful Resources
Our clients, who choose to optimize their sites for AI with the support of our experts—whether for technical aspects, content, or authority—quickly see their visibility improve on Perplexity and ChatGPT.
A concrete example is Conecticplus, which enhanced its visibility on ChatGPT to be recommended for relevant queries.
Recommended Tools
Google Search Console to monitor indexing and traffic.
Plugins and extensions to track the appearance of your content in AI-generated responses.
