Content
✱ Content Quality (Word Count)
Objective: provide text that’s sufficiently rich to bring real added value to users (and AI algorithms), while remaining concise and clear. Our recommendations:
- Offer rich and informative content
- Dive deep into topics, provide concrete examples and factual information.
- Avoid excessively dense text blocks; structure your ideas with paragraphs and subheadings.
- Use an appropriate length
- There’s no perfect word count, but a page of 300–600 words might work for a basic introduction.
- For in-depth articles, more than 1,000 words is often better referenced and more effectively leveraged by AI.
- Optimize readability
- Use accessible language, short sentences, and avoid overly technical jargon (unless your audience specifically requires it).
Why are these elements important for AI? AI analyzes the density of information and the overall coherence of the text to gauge its quality and relevance. Rich, well-structured content has a higher chance of being referenced in a generative answer.
✱ Content Relevance (Keywords)
Objective: include strategic keywords and a suitable semantic field to help AI agents understand the topic.
Our recommendations:
- Conduct keyword research
- Identify terms that users are actually searching for (via Google Trends, SEMrush, etc.).
- Focus on the “long tail” (more specific queries).
- Work on natural integration
- Place keywords in titles, subtitles, and the first paragraph when appropriate.
- Avoid “keyword stuffing”: excessive repetition can hurt readability and penalize your content.
- Enhance semantic richness
- Use synonyms, related expressions, and associated terms to cover a broader semantic field.
Why are these elements important for AI? AI models rely on semantics to classify and connect information. Relevant, well-targeted content (keywords, synonyms) makes AI’s job easier and increases your chances of being cited.
✱ Content Updates
Objective: keep information up to date and refresh pages regularly to remain relevant, particularly to AI. Our recommendations:
- Update dates and figures
- Refresh outdated dates and statistics (key figures, examples).
- Indicate versions and new features
- If you sell products or services, specify new versions, recent updates, etc.
- Optimize “evergreen” pages
- Even so-called “evergreen” content needs occasional refreshes to maintain its relevance.
Why are these elements important for AI?
AI values fresh information. Content that’s regularly updated is considered more reliable and is more appealing to feed its responses.
✱ Image Optimization
Objective: help AI understand and reference your visuals while improving loading speed. Our recommendations:
- Use alt and title tags
- Fill the
altattribute (alternative text) with a brief description of the image. - Optionally use the
titleattribute for additional info (optional).
- Fill the
- Use compressed formats
- Favor web-friendly formats (WebP, optimized JPEG).
- Compress your images, maintaining a balance between quality and file size.
- Use descriptive file names
- Avoid “image1.jpg”; use “chocolate-cake-recipe.jpg” for clarity.
Why are these elements important for AI? AI also analyzes images and their associated tags. Well-written alternative text helps AI better understand visual content, potentially influencing the overall relevance of your page in its knowledge bases.
✱ Multimedia
Objective: diversify formats (videos, infographics, podcasts…) to attract and retain user attention, while providing more signals to AI. Our recommendations:
- Include subtitles and transcriptions
- For videos or podcasts, provide a transcript or subtitles (accessibility and indexing).
- Optimize loading time
- Host your videos on suitable platforms (YouTube, Vimeo) or use a CDN to avoid slowdowns.
- Use semantic tags
- Use
<video>,<audio>,<figure>and<figcaption>tags when appropriate.
- Use
Why are these elements important for AI? AI is increasingly able to interpret multimedia formats (computer vision, voice recognition). Offering multiple content types enriches your page and multiplies citation opportunities.
✱ Inappropriate Content
Objective: avoid offensive, misleading, illegal, or otherwise unsuitable material that could deter AI from referencing your site. Our recommendations:
- Moderate and monitor editorial control
- Keep an eye on comments, forums, and UGC (User Generated Content) to eliminate issues (harassment, spam…).
- Apply a content policy
- Set clear rules for what’s acceptable (editorial charter).
- Report content
- If a user finds inappropriate material, make it easy to flag so you can respond quickly.
Why are these elements important for AI? AI and search engines may penalize or exclude sites distributing sensitive, hateful, or illegal content. A “clean” site is seen as more reliable and therefore more likely to appear in their answers.
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High-quality, relevant content is central to optimizing for AI. By regularly publishing reliable information, structuring it effectively, and integrating multimedia elements, you increase your chances of capturing AI models’ attention and appearing in their responses.
Armed with these tips, your site gains strong, appealing content in the eyes of AI agents—an essential step in any Generative AI Optimization (GAIO) strategy.
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